Redesigning the About Page to Tell a Stronger Brand Story

Overview

In Q4 2022, Pulumi set out to completely overhaul the existing About page on its marketing site. This project required a blend of skills and disciplines to create a visually appealing and user-friendly experience. Below is an overview of the key design aspects involved:

Research: Before diving into design, it was essential to understand the target audience, their needs, and the overall goals of the page. I collaborated closely with the Product Marketing team to ensure that my creative direction and design choices aligned with the newly developed content and messaging.

Information Architecture: I helped organize and structure the content to create a clear, logical flow that made it easier for users to explore and understand Pulumi’s story.

Wireframing and Prototyping: I developed low-fidelity wireframes and interactive prototypes to visualize the layout and functionality of the redesigned page, helping stakeholders and developers better understand the user experience.

Challenges & Solutions

The previous Pulumi About page lacked key details about the company’s story, history, and the vital role of the Pulumi community. Additionally, displaying photos of every employee became impractical as the company continued to grow.

Other challenges the website faced included:

Responsive Design: Ensuring the site looked and functioned well across various devices and screen sizes. I collaborated directly with our UX team’s front-end developer to make sure this upgraded version included proper responsive design—something that had been overlooked in the past.

Browser Compatibility: Different browsers can render code differently, causing inconsistencies in appearance and functionality. This time, we thoroughly tested the site across multiple browsers and devices to ensure a smooth, consistent user experience.

Outcome

The website design and development for the “We Are Pulumi” About page successfully achieved its objectives, resulting in increased user engagement and positive feedback from the target audience.

The revamped page now features employee faces in the header, offering a brief glimpse into the team without overwhelming visitors. User-friendly navigation links guide users to specific sections of the page. The “Who We Are” section, which highlights Pulumi’s purpose, includes a “Meet Our Leaders” button. Clicking this button opens a new tab displaying photos of Pulumi’s leaders. Hovering over a photo reveals links to the person’s social profiles and their new bio page, giving visitors deeper insight into the company’s leadership.

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